The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Cards & Payments
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6.0KVisa brings digital loyalty to Latam & Caribbean banks
This weeks’ announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have...
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5.4KPSD2 Prompts Open Banking APIs in EU, then Across the Pond
Driven by consumer desire for more value, the Revised Payment Service Directive (PSD2) forces banks to share their data with third parties....
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4.2KBondar’s first moves portend well for United
Sensible. Aggressive. Creative. That’s how we would describe Luc Bondar’s first moves as the new head of loyalty at United Airlines. On...
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4.7KFirst Goldman Sachs Co-brand Card Likely to Pique Consumer Interest
Mega brand Apple has a consumer credit co-brand with Barclaycard. However, the anticipated Goldman Sachs competitor likely will win both the bank...
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6.9KIndia credit & debit card usage on the rise
The vast potential associated with India’s credit and debit card usage has been well documented for years. How high it can go...
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