The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Mobile Loyalty
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4.7KUS: T-Mobile tops carrier loyalty
Few industries suffer from greater customer loyalty problems than telecom providers. There are many reasons for this reality; telecoms are essentially utility...
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3.9KUS: JCPenney doubles down on mobile loyalty
The debate continues to rage: Is loyalty integration integral to the success of mobile payments in retail? Or is a streamlined, frictionless...
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4.0KUS: What did Target learn from its loyalty test
Given the margin pressure on retailers attempting to thrive in the age of Amazon, it’s no surprise that many are either doubling...
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4.2KChina: Mobile payments outpace Europe, US
There are several reasons why mobile payments have yet to reach critical mass in the United States: Too many competing platforms, the...
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8.5KChambers: Five mobile marketing mistakes
Chambers: Five mobile marketing mistakes A clear indication how far customers have shifted to mobile can simply be found by looking at...
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