The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Mobile Loyalty
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3.1K2In-Car Payments: Traffic Safety Nightmare or the #BESTTHINGEVER?
There isn’t a person who works in the loyalty space who wouldn’t agree that the advent of mobile payments has universally revolutionized...
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4.1KIn Mobility, Loyalty Strategy Will Decide Who Wins
Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to...
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4.7KWhat the 1-to-1 Mobile App Boom in Brazil Can Teach Us about Loyalty
Brazilian supermarket chains have launched their own loyalty mobile applications. In the process, they’ve turned technological differentiation into a commodity by focusing...
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4.8K2Can Apple Card Live Up to its Hype?
Apple Card is being billed as a game-changer, but we’re not so sure. Monday was a big day for apple-philes with the...
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6.2K1Starbucks Revamps Rewards Program
Full disclosure: I’m a card-carrying Starbucks Rewards member. Starbucks made headlines yesterday with the announcement of a completely revamped rewards program that...
Recent Posts
How To Hang Onto Your Customers as the Cost of Living Continues To Climb
Decoding the Indian Loyalty Landscape: Part One
CleverTap Recognized by Great Place to Work Among India’s Great Mid-size Workplaces
#240: Collinson’s Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region
The Loyalty Academy Announces Global Penetration of CLMP™ Professionals
The Start of the New Post-COVID Employee Relationship — Pillar #1: Attraction