The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Mobile Loyalty
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4.6KHatch Comes Out of The Gate Sprinting
Dan Gloede is someone to pay attention to. If we had “people to watch” section at The Wise Marketer (we don’t) then...
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10.0KStarbucks Adds Three Shots to Its Digital Marketing
Starbucks wants to grow its digital marketing and sees even those averse to Starbucks Rewards as a big opportunity. By Kelly Shermach...
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4.9K1It was a loyalty revolution …
Or, what happens when you get 100 customer loyalty marketers in a room together? By Wise Marketer Staff This past Thursday one...
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4.1K1Chirpify powers multiple Super Bowl wins
Super news from Chirpify about this year’s Super Bowl. In case you’re unfamiliar, Chirpify is a US-based, new age loyalty solutions provider...
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5.9KUberEats tries out loyalty in UK?
Whether you’re a fan or a critic, the home delivery of food and groceries is another example of the disruptive forces at...
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4.8KSamsung doesn’t want to sell you anything
2017 saw retailers enter a year of innovation as they rethought customer loyalty, the omnichannel experience, data personalization, and even the brick-and-mortar...
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3.8K1Report: Mobile transactions jump globally
Five years ago, the idea of mobile commerce was seen as a separate category from both brick-and-mortar retail sales and e-commerce transactions...
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5.5K7-Eleven expands loyalty program
Last week, 7-Eleven made news with the integration of its new 7-Eleven Bot on Facebook Messenger, which allows millions of 7-Eleven customers...
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3.7KSamsung Rewards expands across products
No battle for consumer loyalty is more heated than the battle for mobile payments loyalty. Consumer choice has proliferated: device-specific, tender-specific, and...
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4.2KCase Study: Australia’s Country Road delivers mobile loyalty
With mobile loyalty programs increasingly becoming the rule rather than the exception in most developed markets, successful case studies are worth their...
