The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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2.4KInsight: Is the online retargeting cookie crumbling?
Martech Today poses the question: with ad-blockers and privacy regulations converging into a perfect storm of privacy, is the predominant digital marketing...
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3.3KUK GDPR for Noobs
Pre-marriage jitters. A few short months ago UK businesses and organizations of all types polled confidently high when questioned about their readiness...
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10.2K7 Possible Outcomes from the Amazon, Whole Foods Deal That You Should Know
The media had a “stop-the-presses” moment this week with the news of Amazon’s purchase of Whole Foods. To be sure, this is a...
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4.1KHey wait – maybe stuff does matter?
Research is often like the weather: if you don’t like it, just wait five minutes. After copious research studies have revealed that...
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5.1KInsight: Do instant rewards change behavior?
PYMNTS.com has an interesting discussion with FIS chief product officer Bob Legters and PYMNTS CEO Karen Webster on the importance of behavior...
Recent Posts
AI in Loyalty Marketing and Loyalty Programs
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CRMC #TBT Interview Series: <strong>Carrie Trotter, VP Theatre Marketing and Loyalty, AMC Theatres</strong>
Paytronix rebrands to signal the future of guest engagement
Serving up Great Customer Experiences for the Blind
How Partnerships Fuel Successful Loyalty Programs
