The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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4.3KWill China become the global marketing leader?
The world has become so used to following the lead of the United States in marketing and payments technology that we U.S....
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5.3KInsight: Can a machine love?
Somewhere around 2009 or so, Google’s chief economist Hal Varian is known to have said, “The sexiest job in the next ten...
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1.8KReport: Consumers love loyalty, but engagement remains flat
The always-interesting Bond Brand Loyalty report, now in its seventh annual iteration, was released today – and the 2017 edition reveals that...
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5.3KCause marketing: Does every brand need to pull a Dove?
UK marketing publication The Drum has an interesting discussion about the level of authenticity and commitment required from brands who hope to...
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3.9KUS: CVS goes the extra mile with ExtraCare
Not even high-frequency retail is immune from the retail apocalypse – US pharmacy retailer CVS, for example, has suffered from declining same-store...
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