The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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5.4KCause marketing: Does every brand need to pull a Dove?
UK marketing publication The Drum has an interesting discussion about the level of authenticity and commitment required from brands who hope to...
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3.9KUS: CVS goes the extra mile with ExtraCare
Not even high-frequency retail is immune from the retail apocalypse – US pharmacy retailer CVS, for example, has suffered from declining same-store...
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Insight: How damaging is a Trumpstorm?
Ad Age has a fascinating analysis of the effect on consumer brand perception of companies who ended up in conflict with President...
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Millennials – Keep your stuff, give us VIP treatment
In case you missed it, the internet's favorite obsession last week was engaging in schadenfreude via following the #fyrefestival hashtag on social media –...
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4.0KInsight: Have we reached peak luxury reward card?
As we reported back in April, the launch of a new U.S. bank luxury rewards credit card prompted analysts to wonder if...
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Loyalty Newswire – March 20, 2023
