The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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Insight: How damaging is a Trumpstorm?
Ad Age has a fascinating analysis of the effect on consumer brand perception of companies who ended up in conflict with President...
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Millennials – Keep your stuff, give us VIP treatment
In case you missed it, the internet's favorite obsession last week was engaging in schadenfreude via following the #fyrefestival hashtag on social media –...
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4.0KInsight: Have we reached peak luxury reward card?
As we reported back in April, the launch of a new U.S. bank luxury rewards credit card prompted analysts to wonder if...
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9.9KChambers: Five mobile marketing mistakes
Chambers: Five mobile marketing mistakes A clear indication how far customers have shifted to mobile can simply be found by looking at...
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3.8KCanada: Air Miles announces program changes
How does a company recover from a PR disaster of the magnitude endured by Canadian coalition loyalty program Air Miles last year?...
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Trouble with Timmies
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
SKUx Raises $11 Million Series A
