The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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Wisely Reveals New Features Designed to Help Restaurants Enhance the Guest Experience Despite Tech Overload, Labor Shortage, Pandemic Surge

The latest features include new ways to eliminate tedious tasks for both limited and full service restaurants, better integrate customer data, and...
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Air Canada’s Aeroplan and LCBO Join Together to Launch New Loyalty Partnership

Multi-year agreement will provide market-leading value to Ontarians Aeroplan members to earn points on LCBO purchases and redeem points for LCBO gift cards Partnership...
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Mobivity’s Trusted RedemptionTM Technology Awarded Patent from U.S. Patent & Trademark Office

Digital Redemption Technology Delivers Real-Time Offer Attribution and Ensures One-Time Use to Mitigate Coupon Fraud PHOENIX, August 19, 2021 – Mobivity Holdings...
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Loylogic and Equity Bank Kenya Partner to Enhance American Express Membership Rewards Experience

19th August, 2021: Loylogic, a leading global innovator in loyalty and points commerce experiences, has partnered with Equity Bank Kenya to revamp...
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Future of Martech Depends on CMO-CIO Relationship

New CMO Council Research Finds A Better CMO-CIO Working Relationship Drives Mature Capabilities And Higher MarTech Performance SAN JOSE, Calif. (August 17,...
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Paytronix Mid-Year Restaurant Gift Card Report 2021: May and June Sales Rebounded to 91% of 2019 Sales

Winter holiday sales are expected to be even closer to the 2019 level Newton, MA — August 16, 2021 — Paytronix Systems,...
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Vasa Fitness Expands Rewards Program for Studio Members

INNOVATIVE PILOT PROGRAM LAUNCHES IN SELECT VASA LOCATIONS IN COLORADO AND ARIZONA DENVER, CO — AUGUST 2, 2021 — Today VASA Fitness announces...
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Pandemic Habits Showcase How Society Is Changing

The top 5 pandemic habits that Americans will continue throughout the rest of 2021 are: Going on walks around their local area (27%...
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Comarch Included in the Latest Now Tech Report on Today’s Promos and Offer Management Providers by Independent Research Firm

We’re pleased to announce that Comarch has been included in the recent “Now Tech: Promotions and Offer Management Providers, Q3 2021” report...
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Marketing and Accounting: An Essential Partnership for Business Success

Marketing and accounting may behave like opposing camps in many organizations — and it’s often true. From the marketer’s perspective, accountants are...

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