The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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127Retail Zipline Lands $30M In Series B Funding to Drive Demand from Leading Retailers
BevMo, Sephora, American Eagle Outfitters turned to Retail Zipline in 2020 to drive store execution, ensure organizational agility and streamline communications between...
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97“Let’s Talk Loyalty” Wins Loyalty Industry Accolades
The Industry’s First Podcast Wins Awards for Excellence “Let’s Talk Loyalty” is the world’s first podcast for loyalty marketing professionals worldwide, and...
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191New Report Finds Opportunity to Re-Think Customer Lifetime Value
New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability SAN...
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212Measurement Planning, KPIs, and the Elusive Loyalty Dashboard
One of the most refined aspects of loyalty marketing is the unique ability to measure everything. By offering reward and recognition in...
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126Aeroplan Announces First-Of-Its-Kind Partnership with Starbucks Canada so Members Can Pour on the Points to Their Next Reward
Starbucks Rewards and Aeroplan Members can now link their accounts Aeroplan Members can earn and redeem points every day with Starbucks MONTREAL, March...
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107
Iconic Development at the Heart of Modern Lisbon Selects Coniq to Boost the Local Economy
London – 8 March 2021: Junta de Freguesia de Parque das Nações, the Business Improvement District (BID) for one of the most famous...
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164
Quantcast Unveils New Intelligent Audience Platform to Empower Brands, Agencies and Publishers to Thrive on the Open Internet
Powerful AI and Machine Learning Technology Delivers Advertising and Marketing Results and Performance at Scale SAN FRANCISCO, CA—March 3, 2021: Quantcast, a...
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97
Women in Leadership at Preferred Hotels: How to Achieve an Equal Future in a Post-Covid-19 World
In honor of International Women’s Day (March 8), Preferred Hotels & Resorts is sharing wisdom from its female leaders regarding how to cultivate more diversity in the infamously male-dominated hospitality...
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147
Comarch Launches New Microsite Featuring Market-Leading Loyalty & Marketing Solutions
NEW YORK, March 4, 2021 /PRNewswire/ — Comarch, a global software house delivering customer engagement and marketing solutions, today announced the launch of its...
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253
New Global Research Reveals Men Unsure of How to Support Gender Equality
Majority of women want men to be more involved in helping to reduce inequities, which increased because of COVID SAN FRANCISCO &...
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[Webinar] Consumer Loyalty: Building Consistent Engagement in Everyday Retail
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[Webinar] Creating Contactless Loyalty: Building Human Connections in an Increasingly Contactless World
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