The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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3.2KWill “CX” evolve into “BX”?
If you think back to the early days of the web, it seemed like everyone had the definitive answer – i.e, the...
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3.0KEU: Prepare for the GDPR security storm
If you’re part of an EU based organization – or even one that interacts with an EU-based organization – May 25th of...
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1.5KAmazon’s anti-showrooming showrooming strategy
There’s an old Las Vegas maxim that says “Get ‘em coming and get ‘em going” meaning, the house will figure out how...
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1.6KUS: Will loyalty save Macy’s?
US department store retailer Macy’s has yet to join Sears at the precipice of retail oblivion, but it hasn’t been for lack...
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2.8KReport: Let’s all talk about Generation Z
Remember the Millennials? Well, forget them. The hottest new marketing segment arbitrarily defined by the decade of their birth is “Generation Z”...
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4.1K1Report: Youngs move away from traditional credit cards
Retailers and department stores are increasingly pushing shoppers to sign up for retail store cards at checkout. These cards not only increase...
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1.5KInsight: Amazon didn’t start the retail apocalypse
Much as been written – including by us – about the so-called Retail Apocalypse, with shopping malls, department stores, and specialty retailers...
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3.7KUS: Marriott will take time to get merger right
Over at the Boarding Area, Gary Leff reports on a speech by Marriott CFO Leeny Oberg at a Goldman Sachs event in...
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5.5KUS: AMC Theatres triples loyalty program membership
A year after movie theater chain AMC Theatres announced that it would attempt to reverse its flagging performace by revamping and doubling...
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4.5KUS: Fabletics’ data use provides competitive edge
We hear such an incessent drumbeat of bad news about the retail sector these days that it’s always refreshing to hear a...
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