Retail - Consumer Goods (CPG) Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

PepsiCo Launches Cash Back Loyalty Program with PayPal and Venmo

PepCoin by PepsiCo lets consumers cash in on each Frito-Lay snack and PepsiCo beverage pairing PURCHASE, N.Y., Sept 12, 2019 /PRNewswire/ — Mountain Dew® and...

Father's Day clothing sales expected to increase.

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Father’s Day Expected to Generate $2.5 Billon in Clothing Sales

This Father’s Day, nearly four in 10 children will venture where no father wants to go: the department store. And to prove their...

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Amazon, Target, & Walmart Going All-in on Sustainable Packaging

If you think you hear a giant sucking sound, it’s likely the retail industry siphoning out straws, plastics, and other environment-damaging packaging...

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Some Brands Failed on Cinco de Mayo

It was an underdog battle that retailers are still trying to win. The 1862 Battle of Puebla, during which a sorely outnumbered...

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Spring Smiles on Retail

Never underestimate the purchasing influence of a daffodil. As consumers emerge from their month’s-long hibernation, jostled out of their comfort-food stupors by...