Retail - Consumer Goods (CPG) Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

PepsiCo Launches Cash Back Loyalty Program with PayPal and Venmo

PepCoin by PepsiCo lets consumers cash in on each Frito-Lay snack and PepsiCo beverage pairing PURCHASE, N.Y., Sept 12, 2019 /PRNewswire/ — Mountain Dew® and...

Father's Day clothing sales expected to increase.

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Father’s Day Expected to Generate $2.5 Billon in Clothing Sales

This Father’s Day, nearly four in 10 children will venture where no father wants to go: the department store. And to prove their...

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Amazon, Target, & Walmart Going All-in on Sustainable Packaging

If you think you hear a giant sucking sound, it’s likely the retail industry siphoning out straws, plastics, and other environment-damaging packaging...

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Some Brands Failed on Cinco de Mayo

It was an underdog battle that retailers are still trying to win. The 1862 Battle of Puebla, during which a sorely outnumbered...

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Spring Smiles on Retail

Never underestimate the purchasing influence of a daffodil. As consumers emerge from their month’s-long hibernation, jostled out of their comfort-food stupors by...

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Ikea and Rent The Runway are Changing the Purchase / Ownership Paradigm

Welcome to retail 2019, when no sale is ever final. From monthly rentals to circular product swapping, more retailers are catering to...

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Walmart’s Hello Bello Signals Shifting Trends

Walmart doesn’t just want the last word in affordable-premium products with its new Hello Bello – it wants the first word. And...

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Your Pet is a Retail Purchasing Powerhouse

Meet Champ. He has the power to determine the house his owners live in, but he doesn’t know how to roll over....

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The Loyalty Newswire – February 11, 2019

This week, research is pointing us into some unexpected directions, artificial intelligence is the thing everyone is talking about, managing GDPR is...