The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Retail – Fuel/Auto/C-Store
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583Wawa Announces Major Data Breach Nationwide
Wawa, PA (December 19, 2019) – Wawa is notifying potentially impacted individuals about a data security incident that affected customer payment card...
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809Cumberland Farms SmartPay Rewards: What would you do for ten cents per gallon?
Buying gasoline to fuel our vehicles is like paying our utility or water bills each month. The fuel is essential to smooth...
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540Executive Interview from NACS: The PDI Marketing Cloud in Focus
With the retail industry as our editorial focus during November, we thought it was important to cover a sector that represents one...
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636NACS 2019 Report – Taking Your Customer Loyalty Strategy Mobile
If you’ve never attended the NACS Show, you’re missing out. The National Association of Convenience Stores holds one of the largest gatherings...
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1.6KTravelCenters of America & Love’s Invest in Fuel Payments Company
OKLAHOMA CITY and WESTLAKE, Ohio — TravelCenters of America LLC (TA) and Love’s Travel Stops have made strategic investments in QuikQ LLC, a...
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2.1KExecutive Interview: Brandon Logsdon of PDI Marketing Cloud
When we first met up with Brandon Logsdon last November, we were discussing some of the radical changes taking place at that...
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1.5K7-Eleven & Wawa Nudging into the Supermarket World
“Responding to the demand for healthier grab-n’-go fare, more convenient stores, including Wawa, 7-Eleven and Pilot Flying J, are stocking up on...
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1.7KSpring Smiles on Retail
Never underestimate the purchasing influence of a daffodil. As consumers emerge from their month’s-long hibernation, jostled out of their comfort-food stupors by...
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2.3KYour Pet is a Retail Purchasing Powerhouse
Meet Champ. He has the power to determine the house his owners live in, but he doesn’t know how to roll over....
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4.3KMobile, Multi-Merchant and “Just-For-Me” Personalization
2018 was a complex year for loyalty professionals and marketers, marked by several high-profile developments at the program level and the ongoing...
