The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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3.4K

Working the Rainbow: 5 Retailers that are Real about LGBTQ Support

We saw a lot rainbows in June. But what about the rest of the year? While an avalanche of retailers came out...
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4 Ways The Sinking Of Toys R Us Will Transform Toys

The giraffe is out of the toy box, and the hole it has left to fill is not just big; it is...
7.9K

Counterpoint: Jury still out on revenue-based FFPs

Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
7.8K

Hanifin: Unlocking the “why” of loyalty

Loyalty marketers know that loyalty works – but do we understand why it works? Through research conducted by Rick Ferguson and delivered...
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Chambers: Five mobile marketing mistakes

Chambers: Five mobile marketing mistakes A clear indication how far customers have shifted to mobile can simply be found by looking at...
Why banks and POS vendors should share the wealth

About Loyalty Academy Loyalty Guide Loyalty Truth Blog Press Room Sponsors Contact The Global Resource for Loyalty Marketers Menu Home Content Channels...
Loyalty in the Frictionless Future: Part III

Loyalty in the Frictionless Future: Part III The 2nd annual Loyalty Academy Conference will take place on March 2, 2016 in Ft....
Loyalty in the Frictionless Future: Part II

The 2nd annual Loyalty Academy Conference will take place on March 2, 2016 in Ft. Lauderdale, FL. The theme of this year's...
Loyalty in the Frictionless Future: Part I

Loyalty in the Frictionless Future: Part I The 2nd annual Loyalty Academy Conference will take place on March 2, 2016 in Ft....
Ferguson: Welcome to the new Wise Marketer!

When I first broke into the loyalty business in the spring of 1999, loyalty programs were still largely a paper-and-snail-mail affair. To...

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