The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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2.5KMisra: Driving loyalty redemptions
Ad Age has a fascinating analysis of the effect on consumer brand perception of companies who ended up in conflict with President...
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4.0KInsight: The secret ingredient of subscription retail
Over the past five years or so, subscription retail has become one of the few bright spots in the cratering retail industry....
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4.6KAnnouncing the Wise Marketer Loyalty Insight Series
Loyalty marketers never stop learning. We’re continually seeking out new best practices, new case studies, new technologies, and new ways of thinking...
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3.9KWill Lowe’s UpSkill Project empower more consumers to tackle home improvement jobs?
This article is republished courtesy of RetailWire. Click here to read the full discussion. Some home improvement projects aren’t as easy as the pros...
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2.6KSephora, JustFab Top Retail Personalization Index
Conventional wisdom holds that experience personalization forms part of the foundation of customer loyalty. Whether it’s personalized communications, personalized customer service, or...
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