The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Experience
-
3.8KInsight: Have we reached peak luxury reward card?
As we reported back in April, the launch of a new U.S. bank luxury rewards credit card prompted analysts to wonder if...
-
4.0KInsight: The secret ingredient of subscription retail
Over the past five years or so, subscription retail has become one of the few bright spots in the cratering retail industry....
-
3.9KReport: Simplicity Leads to Loyalty
Conventional wisdom holds that delivering a great customer experience is integral to building long-term, profitable customer relationships. What we don’t agree on,...
-
5.4KHinda Insights: The Emotional Power of Rewards
True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not...
-
5.2KCustomer Loyalty and Natural Disasters
Living in a Tropical climate zone has its risks. South Florida is positioned as a peninsular-shaped bowling pin, and each year between June and...
Recent Posts
What Are Gen Z Job Seekers Looking for in a Company?
3 Restaurant Loyalty Trends for Ravenous Brands
#243: How Can Loyalty Marketers Support Sustainability Goals?
Go Beyond First Impressions: Keep Learning About Your Customers To Keep Them Coming Back
#241: Payback Germany – A World Famous Coalition Program (Short Summary Show)
Lēvo Doubles Engagement and Increases Conversion by 29% With Personalization Based on Zero-party Data Powered by Wyng