The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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4.8KHow Can Businesses Equip their Customers in the Fight Against Cybercrime?
Over the past five years, sensational headlines exposing the theft of personal data have become increasingly common, bringing awareness of cybercrime to...
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6.0K1Maybe a little less nefarious …
Its time to address the gap in what data aggregators say and what they do. By Mike Giambattista Last week anyone with...
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6.3K1But How Loyal is Loyal Anyway? The Maritz / Wise Marketer Report
New research suggests the answers are more complex than ever, but agile brands have rare opportunities to gain. By Mike Giambattista We’re...
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4.3KConsumers Sell Personal Data, Knowing Exactly How It Will Be Used
I took the SAT for the first time in sixth grade, to test into a selective extracurricular program. When the results came,...
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5.7KWill the Customer Loyalty Data Pump Run Dry?
The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by...
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