The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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5.3KSpotlight: Data, data everywhere—now what?
On December 6, 2017, the Wise Marketer will host our latest Insight Series webinar with rDialogue. “Engaging Your Customer with Loyalty 3.0.”...
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4.2KIndia: Consumers learn the power of data
Around the world, consumers are swiftly learning how much their personal information is worth to marketers. When consumers begin to understand that...
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6.9KThe link between data security and loyalty
With the General Data Protection Regulations (GDPR) coming online in Europe, and high-profile data security breaches happening in the U.S., marketers are...
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6.3KThe Wise Interview: Data security expert Dean Armstrong on GDPR
On May 25, 2018, sweeping new regulations on consumer data privacy and security, collectively known as the General Data Protection Regulations (GDPR),...
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7.9KGetting your Loyalty Programme Ready for GDPR
On the 25th May 2018, when the new GDPR regulation starts, the way brands and business across Europe connect, talk and engage...
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