The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Events
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365Loyalty Conferences in 2020 Worth Your Attention
A list of important loyalty conferences in 2020. You’ve made your plans for the New Year, readjusted your game plan and set...
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1.3KTowards a Universal View of the Customer
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
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662It’s Almost Go-Time!
Here’s a sneak-peek at what’s going to happen in Fort Lauderdale tomorrow … We’ll be gathering for greetings and cocktails on Wednesday...
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803CURATING CONVERSATIONS ABOUT OUR CUSTOMERS
HOW TO KEEP THEM COMING BACK TO US It is thought that we each gain energy from different types of activities. For...
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3.1KThe Loyalty Newswire – February 11, 2019
This week, research is pointing us into some unexpected directions, artificial intelligence is the thing everyone is talking about, managing GDPR is...
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1.1KFrom the Editor: $200 Billion is a Lot of Loyalty
Even among the larger players in this industry, $200 Billion is enough capital to move a moderately sized mountain. And it’s enough...
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886A LETTER FROM THE CEO
Living in the information-laden society of today, how do you find the information that really matters to you? The internet, and your...
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1.3KCHANGES THAT MATTER
A letter from the Dean of the Loyalty Academy Change is inevitable. The pace and direction of change is what challenges most...
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3.3KRuth Plater (CEO of Radial Path) talks to us about marketing within the blockchain ecosphere
As I mentioned in one of the other interviews we conducted at LoyaltyLive (billed as the only event bridging loyalty and the...
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2.9KFirst ever Loyalty Summit and FT Awards
On September 20, the Wise Marketer had the pleasure of being part of the first Loyalty Summit, held at the Hyatt Regency...
