The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
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4.4K1How did Nike’s “Blowout” affect Brand Loyalty?
It’s one thing to experience a product failure. Its entirely another thing when its your signature product and that happens in front...
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3.8KExecutive Interview: Robert Passikoff
I was introduced to Robert Passikoff recently by a mutual friend. We had a lunch together and are becoming fast friends. But...
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5.7KExecutive Interview: Kurtis Van Horn
“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one...
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5.2KExecutive Interview: Tamara Oliverio, Epsilon
There is a semi-famous quote that goes something like this, “Life moves pretty fast. If you don’t stop and look around once...
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5.6KExecutive Interview: Theresa McEndree, Blackhawk Network
Theresa McEndree is VP of Marketing at Blackhawk Network, one of the largest – if not THE largest – provider of gift...
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AI in Loyalty Marketing and Loyalty Programs
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Paytronix rebrands to signal the future of guest engagement
Serving up Great Customer Experiences for the Blind
How Partnerships Fuel Successful Loyalty Programs
