The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
-
2.8KExecutive Interview: Judd Marcello, EVP of Global Marketing at Cheetah Digital
When Cheetah Digital announced their acquisition of Wayin a month or so ago, we felt it was industry news worth publishing. To be...
-
2.3KA few minutes on Premium Loyalty with Carlos Dunlap-Beard and Chris Cobb of Clarus Commerce
Chris Cobb and Carlos Dunlap-Beard of Clarus Commerce discuss some of the hotter topics from this year’s CRMC conference as well as...
-
3.4KLiberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
-
3.6KLoyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
-
2.8KExecutive Interview: Drew Carter of Maritz Motivation
Wise Marketer CEO, Bill Hanifin, had a (virtual) sit-down with Drew Carter, President of Maritz Motivation to get his perspective on what...
Recent Posts
AI in Loyalty Marketing and Loyalty Programs
#336: United States Soccer Federation Share the “Insiders Program” for Soccer Fans
CRMC #TBT Interview Series: <strong>Carrie Trotter, VP Theatre Marketing and Loyalty, AMC Theatres</strong>
Paytronix rebrands to signal the future of guest engagement
Serving up Great Customer Experiences for the Blind
How Partnerships Fuel Successful Loyalty Programs
