The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Headlines
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Broader loyalty parameters lead to 60% bigger orders
If companies consider viral marketing and customer satisfaction when identifying loyal customers, they can reduce customer acquisition costs by 27% and can...
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Employ better people; keep them and grow them
Simply copying what has made others successful, often under the guise of “benchmarking”, is not always the best way forward for every...
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Esso launches TigerMiles smart card in Ireland
Esso launches TigerMiles smart card in Ireland Esso Ireland has launched a new smart card-based loyalty programme: Esso TigerMiles. The company has...
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ipoints and WebRewards merge
ipoints and WebRewards merge Internet-based loyalty programme provider, ipoints, has acquired WebRewards (www.webrewards.co.uk), the UK arm of webmiles AG ( a major...
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The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
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