The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Headlines
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Frequent flyers now seek miles+cash redemptions
The loyalty solutions provider Loylogic has conducted an online survey in conjunction with the 2008 Freddie Awards, and found that 94% of...
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Online rewards scheme offers weekly jackpots
Online rewards scheme offers weekly jackpots A new internet-based discount rewards programme called ‘Jackpot Rewards’ has been launched to offer consumers special...
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Rewards schemes failing to engage customers?
Although nearly 90% of American shoppers participate in rewards programmes to earn points, discounts, or prizes, these programmes alone don’t often foster...
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LMG’s insights unit upgrades database
LMG’s insights unit upgrades database Kognitio, a provider of business intelligence (BI) and data warehousing systems, has been contracted to supply Loyalty...
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Social media now vital to customer dialogue
Senior marketing executives around the world now agree that the use of social media for corporate, brand and product marketing is not...
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