The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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Result in Welcome Real-Time vs Catuity Court Case

Result in Welcome Real-Time vs Catuity Court Case After a battle that started in the Australian courts last year, the Federal Court...
Websites: watch what I do, not what I say

Websites: watch what I do, not what I say The best way to retain customers is to give them what they want....
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Harrah’s revamps website and takes loyalty programme online

Harrah’s revamps website and takes loyalty programme online US-based casino operator, Harrah’s Entertainment, has completed a relaunch of its consumer Web site...
CRM solutions must integrate with existing technology

The single most important factor when evaluating a CRM solution is the ability to integrate with existing technology, said 36% of respondents...
The five key CRM initiatives for the next three years

The five key CRM initiatives for the next three years There are five key initiatives that CRM-focused market leaders in the retail...
Broader loyalty parameters lead to 60% bigger orders

If companies consider viral marketing and customer satisfaction when identifying loyal customers, they can reduce customer acquisition costs by 27% and can...
Employ better people; keep them and grow them

Simply copying what has made others successful, often under the guise of “benchmarking”, is not always the best way forward for every...
Esso launches TigerMiles smart card in Ireland

Esso launches TigerMiles smart card in Ireland Esso Ireland has launched a new smart card-based loyalty programme: Esso TigerMiles. The company has...
ipoints and WebRewards merge

ipoints and WebRewards merge Internet-based loyalty programme provider, ipoints, has acquired WebRewards (www.webrewards.co.uk), the UK arm of webmiles AG ( a major...

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