The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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Websites: watch what I do, not what I say
Websites: watch what I do, not what I say The best way to retain customers is to give them what they want....
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4.4KHarrah’s revamps website and takes loyalty programme online
Harrah’s revamps website and takes loyalty programme online US-based casino operator, Harrah’s Entertainment, has completed a relaunch of its consumer Web site...
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CRM solutions must integrate with existing technology
The single most important factor when evaluating a CRM solution is the ability to integrate with existing technology, said 36% of respondents...
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The five key CRM initiatives for the next three years
The five key CRM initiatives for the next three years There are five key initiatives that CRM-focused market leaders in the retail...
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Broader loyalty parameters lead to 60% bigger orders
If companies consider viral marketing and customer satisfaction when identifying loyal customers, they can reduce customer acquisition costs by 27% and can...
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Employ better people; keep them and grow them
Simply copying what has made others successful, often under the guise of “benchmarking”, is not always the best way forward for every...
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Esso launches TigerMiles smart card in Ireland
Esso launches TigerMiles smart card in Ireland Esso Ireland has launched a new smart card-based loyalty programme: Esso TigerMiles. The company has...
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ipoints and WebRewards merge
ipoints and WebRewards merge Internet-based loyalty programme provider, ipoints, has acquired WebRewards (www.webrewards.co.uk), the UK arm of webmiles AG ( a major...
