The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Hotel And Hospitality
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5.6KMarriott / Starwood Loyalty Program: The Upshot Part 1
When the Marriott and Starwood Loyalty Program merger was first announced, I will admit, I was not happy. I quickly assumed that...
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4.3KLoyalty, Data and the Internet of Things: Marriott’s Formidable Future
By using customer data to drive media and partnerships, Marriott’s brands can supercharge the power of loyalty, And with the Internet of...
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4.5KChoice Rewards Delivers
One of the best things about the view from this corner of the world is that we get a front-row seat to...
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4.7KHotels double down on experiential loyalty
Despite industry consolidation, hotel brands have yet to solve the problem of Airbnb, which continues to horn in on the industry’s turf...
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5.1KUS: Hilton Honors members can redeem points on Amazon
In a press release, Hilton Honors announced that its members will now be able to redeem their points on Amazon.com. It’s not...
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