Founded in 1981, the American Airlines AAdvantage program is one of the world’s first and biggest loyalty programs. In early 2020, I interviewed Bridget Blaise-Shamai,...
As one of the world’s longest standing, best known and most trusted research reports in the loyalty industry, I am delighted today to...
With a background running customer loyalty programmes and platforms for leading brands like Adidas and Nokia, Joseph Taylor is now a senior executive with Epsilon. During...
Podcasting has proven to be the most powerful marketing I’ve ever done, so today, I’m talking about the power of podcasting, and...
Simon Rowles is a loyalty expert whose company Beyonde specializes in identifying disruptive technologies that have proven successful overseas and brings those...