The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#87: Roma Football Club Connects with Loyal Fans

This short summary of my interview with Laura Cagnacci discusses exciting loyalty initiatives being run for Roma Football Club by their marketing...
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#86: Coalition Loyalty in Colombia with Puntos Colombia

Puntos Colombia is the leading loyalty programme in Colombia with over 8 million members and it is the first loyalty programme in Latin...
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#85: Why Loyalty Programs Fail – Summary Episode

In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was...
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#84: Virgin Red Loyalty Programme Launches in the UK

Virgin Red is the exciting new loyalty programme launched to reward customers across the entire group of Virgin companies with their new currency...
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#83: Summary of Loyalty in 7-Eleven Denmark with Managing Director Jesper Østergaard

This summary features the key lessons I learned from Jesper Østergaard, Managing Director of the 7-Eleven chain of stores in Denmark, which...

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