The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Let’s Talk Loyalty Podcast

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#37: A Compelling Concept – Return on Loyalty

Statisticians are familiar with the concept of “self-selection” but it’s rarely discussed, understood, or accounted for when determining your “return on loyalty”....
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#36: Rakuten Rewards

With over 15 million members, Rakuten Rewards is one the world’s largest cash back programs, and to date it has paid out...
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#35: What the Brits Want From Loyalty

Loyalty Managers around the world often look to the UK for inspiration and exciting new ideas and trends. YouGov is the UK’s “most quoted...
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#34: 119 Customer Loyalty Ideas to beat COVID-19

On 20th March 2020, Adam Posner posted a call to action on LinkedIn asking loyalty and business professionals worldwide to collaborate and...
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#33: Loyalty Insights From Epsilon

As the loyalty platform partner for brands like Dell, Dunkin’, and Walgreens, Epsilon powers customer conversations and communications for some of the best brands...

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