The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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1.6KPart 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers
This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
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1.4KPart 1: Data Stewardship and How Loyalty is Playing a Major Role
Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...
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1.5KHow to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results
At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
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1.4KAn Insider’s Look Into the Irish Loyalty Landscape
In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and...
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2.8KTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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Trouble with Timmies
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
SKUx Raises $11 Million Series A
