The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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3.7KLoyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
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2.9KExecutive Interview: Drew Carter of Maritz Motivation
Wise Marketer CEO, Bill Hanifin, had a (virtual) sit-down with Drew Carter, President of Maritz Motivation to get his perspective on what...
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5.6KA few minutes with Dominic Hofer, CEO of Loylogic
Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the...
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3.0KExecutive Interview: Brandon Logsdon of PDI Marketing Cloud
When we first met up with Brandon Logsdon last November, we were discussing some of the radical changes taking place at that...
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5.0KLoyalty through a Millennial lens: 3-part series
We thought we would put the definitive cap on the question that has been dogging loyalty marketers for the past decade by...
Recent Posts
Trouble with Timmies
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
SKUx Raises $11 Million Series A
