The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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5.8KThe Wise Marketer Executive Interview: Brandon Logsdon of PDI
Recently, PDI announced its acquisition of Outsite Networks. The acquisition reinforces PDI’s commitment to provide convenience retailers with transformative solutions and business services...
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4.4KHatch Loyalty announces the sale of Belly assets
We spoke with Jake Kiser, Hatch’s Chief Revenue Officer, about what that means for the company internally – and its impact in...
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3.5KExecutive Interview: Ray Clopton, CEO of Wilbur Rewards
Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t...
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4.5KOptimizing Loyalty: Motivating members to redeem
The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of rewards in driving customer engagement and loyalty...
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3.5KOptimizing Loyalty: Removing costs from a Loyalty Program
The business value of loyalty programs is under constant scrutiny and often Marketing’s budget is an easy first target when there are...
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3.2KPart 4 of 4: How is Amazon Prime ensuring that its members are also its loyal customers?
Over the course of a remarkable day and a half, Amazon Prime Day broke nearly every record it had previously set. And...
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3.3KPart 3 of 4: What’s so special about Amazon’s Prime customers?
In this, the third in a four-part series, Aaron Dauphinee, COO of The Wise Marketer, breaks down the profile of Amazon’s Prime customers...
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2.9KPart 2 of 4: Why does Amazon’s Prime Day even matter?
In the second of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the massive phenomenon that is Amazon Prime...
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3.6KPart 1 of 4: Is Amazon Prime Day too big to fail?
In the first of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the impact and importance of Amazon Prime...
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3.4KOptimizing Loyalty: Creating a Compelling Loyalty Rewards Catalogue
Lets start this off with a quick poll. If you are a consumer brand, how likely are you to be “afraid” of...
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