The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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3.5KExecutive Interview: Ray Clopton, CEO of Wilbur Rewards
Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t...
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4.6KOptimizing Loyalty: Motivating members to redeem
The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of rewards in driving customer engagement and loyalty...
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3.5KOptimizing Loyalty: Removing costs from a Loyalty Program
The business value of loyalty programs is under constant scrutiny and often Marketing’s budget is an easy first target when there are...
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3.3KPart 4 of 4: How is Amazon Prime ensuring that its members are also its loyal customers?
Over the course of a remarkable day and a half, Amazon Prime Day broke nearly every record it had previously set. And...
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3.3KPart 3 of 4: What’s so special about Amazon’s Prime customers?
In this, the third in a four-part series, Aaron Dauphinee, COO of The Wise Marketer, breaks down the profile of Amazon’s Prime customers...
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3.0KPart 2 of 4: Why does Amazon’s Prime Day even matter?
In the second of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the massive phenomenon that is Amazon Prime...
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3.6KPart 1 of 4: Is Amazon Prime Day too big to fail?
In the first of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the impact and importance of Amazon Prime...
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3.5KOptimizing Loyalty: Creating a Compelling Loyalty Rewards Catalogue
Lets start this off with a quick poll. If you are a consumer brand, how likely are you to be “afraid” of...
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3.4KOptimizing Loyalty: The Role of Rewards Curation
Continuing this month’s theme of loyalty rewards, The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of...
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8.6KThe 2018 Loyalty Academy Conference – The Loyalty Revolution
The only live forum that brings together the leading minds in loyalty marketing for an intimate, one-day conference of insightful learning and...
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#144: Bryan Pearson of LoyaltyOne Former CEO – Short Summary Show
