The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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2.3KTake A Deep Dive on Loyalty Data: An Executive Interview With Brenda Higuchi
If you like the metaphor that “data is the new oil” of digital marketing and customer loyalty, then Brenda Higuchi would be...
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2.2KA Reckitt Perspective: Engagement Transformation for Increased ROI, Globally
According to an HBR study only 15% of marketers have a 360-degree view of customer data and the organizational structure to make...
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2.2K1The North Face Explores New Terrain With an Innovative Loyalty Program
The North Face (TNF), known all over the world for their puffy jackets and commitment to outdoor exploration, recently redesigned, rebranded, and...
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682Women in Loyalty: Episode 10 — Chayya Bassi, QBF
Season 2 of our Women in Loyalty™ series kicks off with Chayya Bassi, CLMP™, Co-founder and Chief Loyalty Strategist, QBF Consulting. QBF...
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776Loyalty in Dubai: An Interview With Mark Schoombie, Gratifii Limited
With the 2022 Dubai CLMP Workshop fast approaching on March 22 – 24, we wanted to sit down with Mark Schoombie, CTO...
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