If you like the metaphor that “data is the new oil” of digital marketing and customer loyalty, then Brenda Higuchi would be...
According to an HBR study only 15% of marketers have a 360-degree view of customer data and the organizational structure to make...
The North Face (TNF), known all over the world for their puffy jackets and commitment to outdoor exploration, recently redesigned, rebranded, and...
Season 2 of our Women in Loyalty™ series kicks off with Chayya Bassi, CLMP™, Co-founder and Chief Loyalty Strategist, QBF Consulting. QBF...
With the 2022 Dubai CLMP Workshop fast approaching on March 22 – 24, we wanted to sit down with Mark Schoombie, CTO...