In today’s loyalty news, there are steps and there are mis-steps. Fortunately, we’re documenting both so we can learn from their efforts....
This Loyalty Newswire can be broadly classified into two categories: “Good News” and “We Told You So”. In the Good News category,...
On the heels of National “Get-to-Know-Your-Customer” Week, we nominate this week as “International-Customer-Loyalty-Data-Nuggets” Week (or possibly something shorter). Lots of actionable data...
Here is what we’re following in loyalty news – Publicis buys Epsilon, Brexit informs consumer choices, Tim Horton’s rewards comes to the...
If you’re not launching or re-launching a loyalty program right now you may want to get on the bandwagon. UAL has an...