The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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5.5KCould this be the oldest B2B Loyalty program in the world?
30 years ago Priority Partnership was launched to reward customers for purchasing products, to provide product information, offer product specials and much...
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5.5KDisruption: The relentless drive to remove friction in customer loyalty programs.
Astute watchers of changes in the loyalty marketing world (we include you gentle reader) will have noticed some important developments that are...
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6.3K1Relevance Makes Loyalty Stick
Loyalty programs that don’t directly address customer values miss the mark. By Richard Pachter We often take for granted the notion that...
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5.1K1Doug Stephens is at least partially right
There has been a ton of quality material written in the past year about the Retail Apocalypse. Whether myth or reality, the...
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7.2KChiptopia Revisited or a Different Approach for Chipotle Rewards Program?
Chipotle announced a new loyalty program, but the arrival of a new CEO adds a question mark to the plan By Richard...
Recent Posts
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
Loyalty Newswire – March 20, 2023
