More brands are following the Amazon model of trying to build customer loyalty by becoming everything to everyone. The open question: does...
Research is often like the weather: if you don’t like it, just wait five minutes. After copious research studies have revealed that...
PYMNTS.com has an interesting discussion with FIS chief product officer Bob Legters and PYMNTS CEO Karen Webster on the importance of behavior...
Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
US department store retailer Macy’s has yet to join Sears at the precipice of retail oblivion, but it hasn’t been for lack...