The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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3.6KInsight: Should you become an “ecosystem brand?”
More brands are following the Amazon model of trying to build customer loyalty by becoming everything to everyone. The open question: does...
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3.9KHey wait – maybe stuff does matter?
Research is often like the weather: if you don’t like it, just wait five minutes. After copious research studies have revealed that...
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5.0KInsight: Do instant rewards change behavior?
PYMNTS.com has an interesting discussion with FIS chief product officer Bob Legters and PYMNTS CEO Karen Webster on the importance of behavior...
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9.2KCounterpoint: Jury still out on revenue-based FFPs
Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
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1.9KUS: Will loyalty save Macy’s?
US department store retailer Macy’s has yet to join Sears at the precipice of retail oblivion, but it hasn’t been for lack...
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