The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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7.2KChiptopia Revisited or a Different Approach for Chipotle Rewards Program?
Chipotle announced a new loyalty program, but the arrival of a new CEO adds a question mark to the plan By Richard...
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4.9KWhat to do if your Loyalty program is getting too old
ROL (Return on Loyalty) Strategy depends on Program age. By Tim Tyler, Managing Partner, Ellipsis & Co. Launching a new or revitalized...
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6.1KRedbox Reinvigorates its Loyalty Plan
The death of physical media may be premature. Redbox still thrives and their new loyalty program has legs. By Richard Pachter It’s...
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6.7KUberEats tries out loyalty in UK?
Whether you’re a fan or a critic, the home delivery of food and groceries is another example of the disruptive forces at...
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6.8KIndustry Experts Weigh in on UK Coalition programme, Nectar, Shifting to Sainsbury’s – An Interview with Co-Founder Brian Sinclair
Coalition marketing first emerged for consumers in 1988 with the launch of AIR MILES in the United Kingdom. Over the next 30...
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#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
