While the actual number of Amazon Prime memberships in the US are a closely guarded secret, that secrecy doesn’t keep various research...
Sit through any conference presentation on customer loyalty, and chances are that, at some point in the presentation, the speaker will reference...
There’s a “say-do” gap in loyalty marketing that often crops up whenever consultants convene focus groups or conduct surveys to determine what...
Bad news for us olds out there: According to the Wall Street Journal, unless you’re a 26-year-old Millennial, retail marketers have ceased...
Ending a loyalty program is a tricky proposition. You risk alienating longtime best customers who have become invested in the program, and...