The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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7.3K2018 Trends: Building the Loyalty Experience
Research firm Forrester has released their 2018 Predictions report and set the marketing world aflutter with its pronouncements of digital disruption, make-or-break...
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6.5KDriving loyalty for a British icon; Sparks at Marks and Spencer
An interview with Nathan Ansell, Director of Customer Loyalty at M&S Marks and Spencer is one of Britain’s most iconic brands, a...
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5.1KWelcome to the Loyalty Revolution: Part I
On March 8, 2018, the Wise Marketer will host its third annual Loyalty Academy Conference in South Florida. The theme of this...
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4.3KCanada: Shoppers, Loblaw to Merge Programs
The venerable Shoppers Optimum program from Canadian pharmacy retailer Shoppers Drug Mart, long touted as one of the most sophisticated and successful...
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14.2KCava reinvents restaurant loyalty
In the restaurant business, engendering customer loyalty is all about how well you deliver on the experience – the quality of your...
Recent Posts
Why You Need to Consider Carbon Offsets as a Loyalty Tool
Loyalty Newswire – March 20, 2023
Kobie Named a Leader in Latest Loyalty Technology Report by Independent Research Firm
Yesway Switches to Stuzo’s Wallet Steering Solution
Where Engagement Begins – Stories and Key Learnings from the Loyalty Summit CXM March 2023
Global Update: Customer Loyalty landscape in EMEA 2023
