The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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4.0KBill Hanifin: What’s Behind Walgreens Point Expiry Change?
Two days ago we posted an article examining, among other things, the effects and possible reasons for such a decision. Because this...
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4.1KHas Amazon created another high-draw shopping model with its Treasure Trucks?
This article is republished courtesy of RetailWire. Click here to read the full discussion… Last month, Amazon.com stealthily launched a flash sale in Atlanta,...
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3.9K2US: Walgreens reduces points expiry
By public measures, the Walgreens Balance Rewards loyalty program is an industry success story: 87 million active members, a successful mobile payments...
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4.6KUS: Bank of America launches premium rewards
About a decade ago, consumer banks experimented with a loyalty strategy called “relationship banking,” built around the concept that banks should reward...
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5.6KUS: Verizon launches experiential loyalty program
Just a few days ago, we heralded the launch of the Sky VIP program in the UK – the first serious foray...
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AI in Loyalty Marketing and Loyalty Programs
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Serving up Great Customer Experiences for the Blind
How Partnerships Fuel Successful Loyalty Programs
