The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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5.8KAmerican Express Goes for the Rebound
While much marketing news these days focuses on the plight of retailers hoping to reinvent themselves in the digital age, it isn’t...
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4.9K1Amazon Prime Will Consume the Earth
While the actual number of Amazon Prime memberships in the US are a closely guarded secret, that secrecy doesn’t keep various research...
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6.0KIs Loyalty Enough to Save Harley-Davidson?
Sit through any conference presentation on customer loyalty, and chances are that, at some point in the presentation, the speaker will reference...
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6.8K1Survey: Cash-back reward cards are king
There’s a “say-do” gap in loyalty marketing that often crops up whenever consultants convene focus groups or conduct surveys to determine what...
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4.9KNot a 26-year-old Millennial? Step aside.
Bad news for us olds out there: According to the Wall Street Journal, unless you’re a 26-year-old Millennial, retail marketers have ceased...
Recent Posts
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
Loyalty Newswire – March 20, 2023
