The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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5.5KCoca Cola donates rewards points to charity
Ending a loyalty program is a tricky proposition. You risk alienating longtime best customers who have become invested in the program, and...
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5.3KUS: Hilton Honors members can redeem points on Amazon
In a press release, Hilton Honors announced that its members will now be able to redeem their points on Amazon.com. It’s not...
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11.2KSpotlight infographic: The Triple-Effect of Reward Power
Loyalty marketers understand that the “Golden moment” of reward redemption is one of the most powerful tools at their disposal to build...
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7.6KUK: Will Direct Mail Make a Comeback?
As digital ad spending continues to rise, marketers may be forgiven for thinking that good old-fashioned direct mail is swiftly going the...
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6.2KUS: Can loyalty save the movie box office?
The US box office just suffered its worst performance in years as Hollywood’s usual summer diet of superhero flicks, sequels and remakes...
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Loyalty Newswire – March 20, 2023
