The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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1.4KReport: Consumers love loyalty, but engagement remains flat
The always-interesting Bond Brand Loyalty report, now in its seventh annual iteration, was released today – and the 2017 edition reveals that...
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4.5KCause marketing: Does every brand need to pull a Dove?
UK marketing publication The Drum has an interesting discussion about the level of authenticity and commitment required from brands who hope to...
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3.4KUS: CVS goes the extra mile with ExtraCare
Not even high-frequency retail is immune from the retail apocalypse – US pharmacy retailer CVS, for example, has suffered from declining same-store...
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3.4KInsight: Have we reached peak luxury reward card?
As we reported back in April, the launch of a new U.S. bank luxury rewards credit card prompted analysts to wonder if...
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4.9KReport: Brands must learn the new ‘languages of loyalty’
A new report from Accenture strategy reveals that, according to Accenture, “Organizations are wasting billions of dollars each year on customer loyalty...
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5.4KLoylogic Spotlight: The Journey to Earlier Redemption
On September 27, the Wise Marketer launches our new FREE webinar series, Wise Marketer Insights, which offers customer loyalty best practices, insights,...
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3.7KInsight: The secret ingredient of subscription retail
Over the past five years or so, subscription retail has become one of the few bright spots in the cratering retail industry....
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3.6KReport: Simplicity Leads to Loyalty
Conventional wisdom holds that delivering a great customer experience is integral to building long-term, profitable customer relationships. What we don’t agree on,...
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5.1KHinda Insights: The Emotional Power of Rewards
True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not...
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4.8KCustomer Loyalty and Natural Disasters
Living in a Tropical climate zone has its risks. South Florida is positioned as a peninsular-shaped bowling pin, and each year between June and...
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Rebranded loyalty and engagement company, Tenerity, Inc., launches with a focus on driving profitable customer loyalty
The Wise Marketer Announces the Women in Loyalty™ Series
