The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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1.1KEpsilon Launches New Loyalty Solution for Mid-Size Brands, Expanding Industry-Leading Capabilities
Epsilon’s “Launch and Learn” Approach Demonstrates ROI Before Brands Sign a Long-Term Contract BOSTON – September 16, 2020 – Epsilon® today announced the launch of Epsilon PeopleCloud...
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1.1KWalmart Challenges Amazon Prime With New Walmart+ Membership Program
A new player in the era of Amazon Prime Walmart continues to entrench itself further into the home delivery and subscription category,...
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1.2KThe 4 Pillars of Loyalty Campaigns During COVID-19
It’s no secret, times are changing. The past several months have brought significant anxiety and volatility amidst a full-blown pandemic; many people...
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849CFOs Should Want to Lead the Charge for Enhanced Loyalty
A well-run loyalty program provides the data to make informed decisions, the flexibility to adapt to ROI targets, and perhaps most important,...
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1.2KA Preview of Air Canada’s New Aeroplan Program
Trust Over Turbulence Air Canada has announced a new loyalty program that celebrates bringing people together. But will the innovative play, promising...
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