The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Technology
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3.5KA quick guide to getting started with Segmentation
Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
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7.5KGrubhub and the LevelUp valuation – What’s going on?
Food delivery giants like Grubhub and Doordash are leading a massive change in the $800 Billion (US and Canada) food and beverage...
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8.9KAccorHotels uses biometrics to grow Le Club loyalty
Once a poetic way to describe an experienced person, AccorHotels is reading the map of the world in consumers’ faces to direct...
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4.9KEarning points for data security
Photo by rawpixel U.S. consumers currently hold about 3.8 billion memberships in customer loyalty programs, and they rely on companies to keep their...
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6.0KThree Reasons Why Gen Z Ignores Your Loyalty Program
Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
Recent Posts
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NielsenIQ 2022 Balancing Act: Sharing Tips on Consumer Preference and Perception for SMB Growth
25 Years in Loyalty: 5 Lessons Learned
Loyalty Newswire – September 26th, 2022
Insights on the Future of Travel Loyalty With Global Flight’s Ravindra Bhagwanani
What Is a Customer Service Knowledge Base