The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Spotlight
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5.7KWhat Travel Loyalty Can Learn From Aretha Franklin
On September 20, 2018, I will have the privilege to chair the 2018 Loyalty Summit, a new travel loyalty marketing conference taking...
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4.5KWhats in your basket? Data collection and marketing analysis with receipt processing
How much do you know about your consumers? Ask this question to any astute marketer, and they’ll rattle off a laundry list...
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4.2KWhite Paper: Rewards Lead to Engagement
At the risk of stating the obvious, reward programs work better if we can convince our members to not only earn, to...
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4.7KThe busy life of an ambitious loyalty member: is there any point to it?
Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On...
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4.7KSpotlight: Giving Customers What They Want
Consumers are more empowered than ever, have more choices available to them, and have greater expectations from the brands they purchase from...
Recent Posts
Serving up Great Customer Experiences for the Blind
How Partnerships Fuel Successful Loyalty Programs
Valpak Placing $10 Bills in Its Blue Envelopes to Surprise and Delight Consumers Nationwide
Loyalty Newswire – January 30, 2023
SKUx is pioneering the future of adjudicated payments
CRMC #TBT Interview Series: Bob Jewell, President Exchange Solutions
