The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Spotlight
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9.0KLife Stage vs Generational Marketing Strategies
When it comes to rewards, an individual’s life stage dictates what drives them. By Jim Valenti, Director of Merchandising & Replenishment & Raul Garcia, Merchandising...
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8.7KThe rise of PayPal and what the loyalty industry can learn
Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a...
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8.4KSPOTLIGHT: 20 Brands Customers Love – Factors driving customer loyalty in 2018
From CrowdTwist In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to...
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4.9K1Mando-Connect: Making us Proud
Mando-Connect is one of our strategic partners in the UK. In the run-up to International Women’s Day, we’d like to highlight Mando-Connect’s...
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4.9KWhat to do if your Loyalty program is getting too old
ROL (Return on Loyalty) Strategy depends on Program age. By Tim Tyler, Managing Partner, Ellipsis & Co. Launching a new or revitalized...
Recent Posts
Trouble with Timmies
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
SKUx Raises $11 Million Series A
