There is a discussion to be had on loyalty for the CPG industry; is the concept of a packaged goods brand having...
By Carlos Dunlap-Beard Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals....
For the first time, cryptocurrencies are seamlessly integrated into loyalty programs. The conversion of points to Bitcoin, first of all, connects your...
When cryptocurrencies first made an appearance, they were so far ahead of their time that most people had difficulties to really grasp...
It may seem obvious to say so, but surprising a customer should be different from just exceeding their expectations – it’s not...