Spotlight Archives

Spotlight: Credit Card Loyalty—How much is enough?

In most developed markets, funding for credit card loyalty programs is most often tied to the card’s interchange fee – the fee...

For most loyalty programs, the biggest consideration is the construction of a compelling rewards offering. The reasons are obvious: The promise of...

Loyalty marketers understand that the “Golden moment” of reward redemption is one of the most powerful tools at their disposal to build...

This month and all through October, we’re launching our Wise Marketer Spotlight series of white papers with the launch “Loyalty 3.0: The...

Loyalty marketing is undergoing a period of revolutionary change – change that will require a new generation of leaders to evolve the...