Spotlight Archives

Ellipsis… The Customer Loyalty Experts

We help businesses thrive through solving complex customer problems. Our business is led by a proven, passionate and experienced team. We use...

3.4K

Insight: Hotels must demonstrate customer memory to win

Over at Hotel Executive, commentator Allison Ferguson highlights one of the most critical misses in hotel loyalty programs: the inability of operators...

5.7K

Spotlight Q&A: Alan Goldstein, KULA

Over the past few decades, businesses and brands have come to understand the importance of charitable giving to customer loyalty. Research shows...

3.5K

Introducing decision sciences to consumer brand loyalty

Wise Marketer sponsor Maritz Motivation Solutions, a leading provider of loyalty programs to major companies and brands, has introduced decision sciences to...

5.8K

Report: Brands must learn the new ‘languages of loyalty’

A new report from Accenture strategy reveals that, according to Accenture, “Organizations are wasting billions of dollars each year on customer loyalty...