The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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Spotlight: Credit Card Loyalty—How much is enough?

In most developed markets, funding for credit card loyalty programs is most often tied to the card’s interchange fee – the fee...
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The Wise Marketer Spotlight Series: Loyalty 3.0 with rDialogue

Loyalty marketers never stop learning. We’re continually seeking out new best practices, new case studies, new technologies, and new ways of thinking...
Survey: Luxury shoppers want omnichannel experiences

Survey: Luxury shoppers want omnichannel experiences A new report from Boston Consulting Group (BCG) confirms that digital technology is heavily influencing the...
Survey: Mobile loyalty members prefer SMS

Survey: Mobile loyalty members prefer SMS A new survey from 3CInteractive reveals that removing friction from mobile loyalty applications will become a...
Research: Investing in customer retention leads to increased market share

Research: Investing in customer retention leads to increased market share From the research wire: A new study from Forbes and Sailthru gleaned...
Insight: Is Apple Pay a threat to brand loyalty?

Insight: Is Apple Pay a threat to brand loyalty? Mobile Commerce Daily has a column from Bond Brand Loyalty EVP Sean Claessen...
Insight: Data-rich retailers lack customer identity capabilities

UK’s Retail Times reports on a new study by technology consultant Amido that reveals a core retail challenge: retailers are awash in...
US: Office Depot rewards students for putting down the device

US: Office Depot rewards students for putting down the device We all know how distracting our devices can be to our personal...
Survey: loyalty programmes influence retail holiday sales

Survey: loyalty programmes influence retail holiday sales eMarketer reports that ecommerce is poised to upend holiday shopping this year: while overall retail...
Survey: Both digital and print coupon use on the rise

Survey: Both digital and print coupon use on the rise A new research study from Valassis Research reveals that, while consumers continue...

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