The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
White Papers
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4.7KSpotlight: Credit Card Loyalty—How much is enough?
In most developed markets, funding for credit card loyalty programs is most often tied to the card’s interchange fee – the fee...
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6.4K1The Wise Marketer Spotlight Series: Loyalty 3.0 with rDialogue
Loyalty marketers never stop learning. We’re continually seeking out new best practices, new case studies, new technologies, and new ways of thinking...
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Survey: Luxury shoppers want omnichannel experiences
Survey: Luxury shoppers want omnichannel experiences A new report from Boston Consulting Group (BCG) confirms that digital technology is heavily influencing the...
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Survey: Mobile loyalty members prefer SMS
Survey: Mobile loyalty members prefer SMS A new survey from 3CInteractive reveals that removing friction from mobile loyalty applications will become a...
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Research: Investing in customer retention leads to increased market share
Research: Investing in customer retention leads to increased market share From the research wire: A new study from Forbes and Sailthru gleaned...
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Insight: Is Apple Pay a threat to brand loyalty?
Insight: Is Apple Pay a threat to brand loyalty? Mobile Commerce Daily has a column from Bond Brand Loyalty EVP Sean Claessen...
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Insight: Data-rich retailers lack customer identity capabilities
UK’s Retail Times reports on a new study by technology consultant Amido that reveals a core retail challenge: retailers are awash in...
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US: Office Depot rewards students for putting down the device
US: Office Depot rewards students for putting down the device We all know how distracting our devices can be to our personal...
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Survey: loyalty programmes influence retail holiday sales
Survey: loyalty programmes influence retail holiday sales eMarketer reports that ecommerce is poised to upend holiday shopping this year: while overall retail...
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Survey: Both digital and print coupon use on the rise
Survey: Both digital and print coupon use on the rise A new research study from Valassis Research reveals that, while consumers continue...
