The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
White Papers
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4.7KSpotlight: Giving Customers What They Want
Consumers are more empowered than ever, have more choices available to them, and have greater expectations from the brands they purchase from...
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4.5KWhite Paper: Lasting Loyalty in the Smartphone Age
The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives....
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8.8KLife Stage vs Generational Marketing Strategies
When it comes to rewards, an individual’s life stage dictates what drives them. By Jim Valenti, Director of Merchandising & Replenishment & Raul Garcia, Merchandising...
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4.8KNew Maritz-Wise Marketer Loyalty Landscape Study Demonstrates Untapped Opportunity for Marketers
68% of Consumers Identify as “Transient” Brand Loyalists. ST. LOUIS (PRWEB) MARCH 19, 2018 Maritz Motivation Solutions, a leading provider of loyalty programs...
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But How Loyal is Loyal Anyway? The Maritz / Wise Marketer Report
New research suggests the answers are more complex than ever, but agile brands have rare opportunities to gain. By Mike Giambattista We’re...
Recent Posts
5 Inflation-Inspired Ideas For Improving Retail Loyalty Now
CRMC #TBT Interview Series: Yan Côté, US Consumer Marketing Director, ExxonMobil
Loving the Lifestyle: How lifestyle rewards can help loyalty programs differentiate and drive brand stickiness
Mission: Loyalty – Episode 5 – Learn From the World’s Biggest Brands
Mission: Loyalty – Episode 5 – Learn From the World’s Biggest Brands
#309: The Future of Crypto Rewards – Research from the Loyalty Academy and Bakkt
