Data-Driven Marketing

Starbucks and Headspace Offer Customers Mindfulness and Meditation in the New Year

Wise Marketer Press Release
Image by Niek Verlaan from Pixabay

The mental health needs of Starbucks partners (employees) and the communities we serve are diverse and affect 1 in 5 adults. Starbucks is partnering with Headspace, a global leader in mindfulness and meditation, to offer customers a series of new meditations to transform their coffee routine into a mindful experience centered around the coffee ritual, along with a free 60-day Headspace Plus trial.* Customers can access the series at www.headspace.com/starbucksrewards or through the Mindful Moments cards in their Starbucks app.

Fill your cup with mindful meditation techniques

With the recent launch of Starbucks new winter menu, which is all about helping customers find the right choices for their lifestyle and taste preferences, Starbucks invites customers to pair their new favorite winter beverage with mindfulness this season. Starbucks and Headspace are giving coffee lovers access to a curated series of bespoke meditations meant to create a more intentionally restorative coffee break. The series is narrated by Headspace Director of Meditation, Eve Lewis, who speaks to topics like engaging your senses by focusing and smelling the aroma of your coffee or taking a screen break and enjoying a guided meditation on your daily coffee walk. 

Continuing to break the stigma around mental health

In 2019, Starbucks took a step towards breaking the stigma around mental health with a new commitment, building on our history of pioneering innovative benefits for partners. Since then, Starbucks has introduced several new mental health benefits including a free Headspace subscription for partners, as well as a completely reimagined mental healthcare benefit in partnership with Lyra Health that provides all U.S. partners and eligible family members access to 20 free mental health therapy or coaching sessions a year.

*Offer ends 3/7/2021. After your 60-day free trial, the subscription renews automatically at $69.99 USD for an annual subscription to Headspace Plus. You can cancel at any time. This offer is for new or existing free Headspace users only.

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