Data Privacy Day
AI - Artificial Intelligence

The Loyalty Newswire – January 28, 2019

Photo by Brendan Church

It’s Data Privacy Day so it’s a good time to review some of the bigger data fraud / privacy / breach / prevention topics.  It’s always a good time to see what amazing things are happening in the world of AI.  We’re not sure if it’s going to be a good time to be an Amazon customer in the future.  And Starbucks surprises … again.  Here’s what we’re following in loyalty news:

DATA

If you bought anything from these 10 companies in the last year, your data may have been stolen

We’ve spent quite a bit of ink at The Wise Marketer talking about the size of the data security / data fraud problem and we’ve covered a number of the larger breaches in the news, but a quick read through this list may surprise you.  Plus this little nugget: “A recent report published by cybersecurity firm Shape Security showed that 80-90% of the people who log in to a retailer’s e-commerce site are hackers using stolen data.”

A brief list of drafts bills in US legislation for protecting consumer data privacy

As a follow-on to the above, here are some of the legislative approaches being explored in the U.S. right now.  Editor’s note: we would love to be reporting on data protection legislation throughout the rest of the world.  If you have insight into that activity in Europe, UK, Australia /NZ or APAC regions, please connect.

11 Expert Takes on Data Privacy Day 2019

Yes, there is such a thing.  In an act of incredible foresight, The Council of Europe declared January 28 European Data Protection Day.  The U.S. followed suit a few years later.  But do we really need to designate a day to consider data protection?  The vastness of the problems today would seem to call for something a little … bigger.

ARTIFICIAL INTELLIGENCE

The 7 Best Examples of Artificial Intelligence to Improve Personalization

If you’re still trying to find your footing in the realm of artificial intelligence, this short list of some very innovative uses of AI will surely help you find it. As well, we will post fresh new applications here as they develop.

LOYALTY STRATEGY

Brand Keys 2019 Customer Loyalty Engagement Index

Lots of tasty bits to chew on in Brand Keys latest study but maybe none more eye-popping than this one: “Cross-Category Consumer Expectations for “Trust” Jumps 250% Y-O-Y”.  That represents the biggest shift in expectations for trust EVER.  Robert Passikoff, President of Brand Keys, notes that the normal range is between 2-25%.

APAC organizations failing to leverage loyalty programs

A recent Forrester / Collinson survey suggests that there is enormous opportunity for larger APAC companies to leverage loyalty strategies to deepen customer engagement and growth.  To wit:  56% of loyalty practitioners in APAC conduct regular loyalty-specific market research to better understand who are their best customers.

AIRLINES

How Delta is Differentiating for High-Value Customers

Ed Bastion does not have an easy job.  As CEO of Delta Airlines, he shoulders the weight of the company’s health and has to do so in a very public way.  So it’s refreshing to hear a CEO talk about growth strategies and tactics in such a forthcoming way.  This short take from his presentation at the recent CES show offers a peek into some of the ways they are planning to change the customer experience.

AMAZON

Amazon to ‘revolutionize’ shopping with ‘virtual changing room’ app

The purpose of the technology described in one of Amazon’s recent patent applications is truly dazzling – a genuine virtual changing room that “knows” you, your body shape, fashion tendencies and shopping proclivities.  But read a little deeper to see how the tech actually achieves this remarkable effect and it starts to feel more than just a little invasive.

It took 4 confirmations to end my Amazon Prime subscription

There’s friction and then there’s friction.  This quick aside describes Amazon’s strategically friction-ful process for unsubscribing.  Anecdotally, I have to wonder whether placing a series of obstacles in the path to ending a relationship is really wise?  Does it achieve anything more than make a bad situation worse?

STARBUCKS

Here’s How Starbucks Is Driving U.S. Same-Store Sales Growth

It’s hard not to be impressed by a company that successfully delivers personalized offers to 15 million people pretty much daily.  In their recent earnings call, Starbucks also revealed that, while its experience robust growth in its loyalty program (up 14%), it now has customer registration data on 13 million people who aren’t even members.  Smart.

Starbucks CEO talks artificial intelligence and the future of cannabis-infused drinks

Last week we noted that shoe retailer DSW was going all-in on CBD-infused products to enhance its footwear sales.  So, it shouldn’t come as any surprise that Starbucks is eyeing cannabis infusions to its menu of coffee concoctions.  It shouldn’t surprise us … but somehow it still does.

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.

The Loyalty Newswire – January 28, 2019
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