Paper Source’s mission is to “Do Something Creative Every Day“. Usually their creativity is related to paper crafts, stationary, etc., but it’s their creativity that shined when Paper Source leveraged Optimove’s technology to build a nimble and responsive customer relationship management (CRM) platform which tripled growth in e-commerce sales.
In this episode of the CRMC Webinar Series hosted by The Wise Marketer, we were lucky enough to have Liz Owens, VP Marketing at Paper Source, and Yoav Susz, VP Revenue at Optimove, in our recent webinar titled Case Study: How Paper Source Tripled Growth in Times of Crisis. The webinar took place on September 29th at 1PM EST and dives into the details of Paper Source’s success story of how they tripled their growth during COVID-19 utilizing Optimove’s CRM platform. Fill out the form below to view the recording of this webinar on demand.
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Webinar Presenters and Description:
Elizabeth Owens, Vice President of Marketing at Paper Source
Yoav Susz, Vice President of Revenue at Optimove
Summary – Case Study: How Paper Source Tripled Growth in Times of Crisis
Paper Source kept their CRM activity nimble and responsive to the changing customer demand during the peak of the COVID-19 crisis, and ended up generating a triple-digit uplift in e-commerce sales. Join a lively and insightful fireside chat webinar between Paper Source’s VP Marketing, Elizabeth Owens, and Optimove’s VP Revenue, Yoav Susz where both will discuss how Paper Source leveraged technology and top talent to learn and react to new customer journeys, to quickly derive insight from data, and feed it across the organization. Liz and Yoav will also discuss how Paper Source restored & rebuilt their community, and will share their thoughts on what the future will look like for consumers, brands, and the retail experience.
Key topics of discussion:
• Understanding customer behavior changes and acting on them rapidly
• Strategic and effective onboarding of retail and omnichannel success
• Leveraging technology to enable quick and effective change
• Thoughts and tips on the new normal from both the customer and brand perspectives