Zero Party data is much more than a buzzword. It is a critical component in developing an understanding of customers. Wise Marketer has posted many articles on the topic and one of our most useful foundational resources can be found here.
Though much has been written, it is important to restate the way marketers are using terms to define all types of customer data being collected. This article from Comarch starts by providing clear definitions as a foundation for a comprehensive look at Zero Party Data (ZPD).
The article continues by establishing the importance of ZPD, how to collect it, use it and benefit from it.
Customer data may not be the “new oil” but it is the most valuable corporate assets that most of your clients have under their stewardship. Developing a strategy for collection and management of ZPD is critical to success in future customer marketing efforts.
Access the full article (its free) and send us feedback or questions after you have digested this wealth of information.